Highlight the benefit of the knowledge offered in each section. To write subheads that invite your reader to consume each section of your content, professional writers remember to: They serve as “ads” for each section that convince the reader to consume it. If you write them carefully, your subheads will “sell” the section they’re sitting above. Between links that invite them to click away and read something else, to ads, notifications, and invitations to check out another part of a website, readers have to force themselves to stay on track all of the way down the page and through your content.īut you can help your readers by learning how to write subheadings that directly benefit them. It’s no wonder readers feel distracted while reading online. Now use compelling subheads to further build a relationship and “re-hook” them all the way down the page. Subheadings that “sell” each section keep readers engagedĬongratulations: you’ve hooked a reader on your piece of content. If the distracted skimmer is about to start a perennial garden and she’s looking for help, these subheads will convince her that this marketing story will deliver the information she needs right now. In the examples above, the second subheads promote the content better because they explain how the reader will benefit from consuming it. Write this subhead: 3 tips to easily pick the perfect perennial color scheme Write this subhead: How to save money and choose the right perennials for your garden plotĪnd instead of this subhead: Available colors for perennial flowers Instead of this subhead: There are thousands of perennial plants available today To get distracted online skimmers to engage, write subheads that shamelessly promote your piece of content.įor example, let’s say you need to write subheadings for an article about how to design a perennial garden. Readers suffering from RADD appreciate well-crafted subheads because they help them decide whether they should commit their precious attention to reading your information. Subheadings invite skimmers to read your content Read on to learn how to write subheadings that work for you. There’s more - subheads actually have three jobs to do at the same time. Starting with subheads will also help you write articles faster, and you’ll get big results from little lines of text. If you’re not currently learning how to write subheadings for your content, it’s time to start adding these signposts that help make your text easier to read. Take the Next Stepģ pro tips to write subheadings that work They draw them down the page and through your content, letting them know they’re moving toward a conclusion.įor the first time, The Copyblogger methodology is now available to a select few clients. When you’re on a long road trip, it’s comforting to see signs along the way that confirm you’re driving in the right direction. After all, it represents a tiny percentage of your overall word count.īut I like to think of subheadings as signposts. In the grand scheme of your piece of content, a single subhead might not seem very important. And one of the most powerful tools of our trade is the humble subheading. Even though RADD is a made-up syndrome, the struggle to read better online is real.Īs content creators, we can help make online reading easier with smart headline writing. RADD is a result, I believe, of the excessive time we spend reading on screens and devices.
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